(BPT) - If you’re worried whether you’re giving your dog the best food for their health, you’re not alone. The newest generation of pet parents consider their pet’s food choices to be just as important as their own. Compared to previous generations, the next generation of pet parents are five times more likely to add a topper to their dog’s kibble to elevate the dog’s mealtime experience, according to a fresh pet food study conducted by Wellness Pet Company with The Valen Group. That adds up to nearly 4 out of 10 next gen pet parents (38%) who are topping their dog’s food each day. The study also shows that millennial and Gen Z pet parents are willing to pay up to 15% more for a premium nutritional choice, driven by their desire to seek higher quality ingredients and nutrition for the health and wellness of their pet — so they can enjoy a lifetime of wellbeing together. This growing interest in providing four-legged family members with better fresh nutrition options led Wellness Pet Food to expand their Wellness® Bowl Boosters® line with the launch of Wellness® Bowl Boosters Freshly™ in June 2022. These fresh toppers are supercharging dogs’ existing kibble with complete and balanced nutrition that dogs and pet parents love.
Dr. Danielle Bernal, global veterinarian with Wellness Pet Company, knows how high-quality fresh foods make a difference in dogs' overall health and elevate mealtime excitement to a whole new level.
"Fresh, whole-food ingredients help give our dogs what they need, such as all-day energy, strong bones and immunity as we navigate life's adventures together," said Bernal. “With premium protein, rice and a variety of vegetables, our newest recipes are energizing the pet and pet parent relationship at mealtime, supporting all that they love to do together.”
If you’re unsure how to tell if your dog's food provides sufficient nutrition to optimize their health, Dr. Bernal offers some important things to consider.
1. How do you know your dog’s food is supporting their physical well-being? Look for signs like:
2. What ingredients in fresh products like Wellness® Bowl Boosters Freshly™ benefit your dog’s health and how?
3. Suggestions for how pet parents can use fresh foods in their daily mealtime routine
Pet parents have options on how to feed their dog fresh food, whether they are choosing to top their existing kibble with fresh food or serving as a complete meal. Remember:
“With high-quality meats, healthy grains and wholesome veggies, this fresh food delivers a tasty boost that elevates every dog’s mealtime unlike any other, for a delicious meal that even the fussiest dog will love,” added Bernal.
Wellness® Bowl Boosters Freshly™ not only supercharges your dog’s bowl but all that you do together: more backyard frolicking, longer walks, more road trips, cozier cuddles, more energetic play dates and of course more meaningful mealtimes.
Wellness® Bowl Boosters Freshly™ recipes are now available in freezers at PetSmart and Petco, with delivery options via DoorDash, and for purchase online at Chewy.com. Learn more about Wellness Pet Food at WellnessPetFood.com.